Where does ”career” and ”purpose” meet?



At some point, we have all said a phrase that goes a little something like this:

”Oh no, it’s Monday”…

”1 more sleep until Friday.”…

”Its Sunday, which means it’s Monday tomorrow. Which means my weekend is over and I have to wake up to go to wooooork!!!” (Insert foot stomping here)

We have all said this before. Whether it is a regular thing or a once in a while mental tantrum, we seem to associate work with a sense of obligation.

” I HAVE TO go to work”. ”I HAVE TO do this task”.

Have to?

Whatever happened to ”want to”? Whatever happened to ”I love what I do. Maybe not every single day, but mostly, I LOVE what I do”.

Whatever happened to passion, excitement, waking up to your dreams instead of hitting the snooze button on them for another 5 minutes?

Whether you agree or not, your career is not a ”HAVE TO” situation. At least it should not be. Your career is a chance to find a place, a purpose, a talent which has the ability to change something in the world. Your career literally has an impact on every single person who has any dealings with your role. Whether that impact is on your fellow employee , a direct customer, or a group of strangers who you have never met and possibly never will meet, but they have an experience with the product/service that your career helped to develop. What you do and how you do it literally has a ripple effect.

If the above description does not resonate with you and your current role, it’s high time to get to work finding purpose in your career. Do you really want your career, efforts and energy to be spent simply to pay the water bill?

How can you marry ”career” and ”purpose”?

1) A cause that fits your company

Add to an authentic cause that resonates with customers and relates to the brand. Start to create experiences and products that both fits your business and can create an experience that customers find compatible.

2) From juggling to balancing…

Google has repeatedly been dubbed one of the best companies to work and at the heart of this achievement is their desire to ensure their employees are engaged, stimulated, and are able to achieve a work life balance. Three quarters of this generation would take a salary cut to join a good corporate citizen, according to Cone Communications. When carving out your career, be conscious of the fact that your career and company needs to work for you, as much as you do for them. Add personal achievements, goals and responsibilities into your ”dream company persona” and start to seek where these companies are hiding.

3) If you want to be happy at work you need to understand your attitude and reasons for working. There has to be a reason for doing things otherwise you’ll never get out of bed in the morning. Certainly money is a driving force, but there should be other reasons that you keep getting up and getting yourself out the door to go to work.

So what’s important to you? Answer the following to find out:

  1. Do you work for the challenge, or perhaps to gain a sense of achievement?
  2. Do you want to get out of the house to be amongst other people?
  3. Do you want to work for yourself?
  4. Do you want to be highly successful in your chosen field?
  5. Do you want to help others?
  6. Do you want to be creative?

Look at the questions you answered “yes” to.  Does your current job fulfill these needs and desires?  If not, what job would?

At LAIntronet, we believe in people creating a career they want to wake up too. We believe in the ability to create a career that inspires you every day, and above all, we believe the talents of the people we meet and recruit for have the ability to change something in our world.

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